In a fast-paced, hyperconnected world, the online presence of any business is a crucial component of its success. Whether you operate a quaint local store, a fledgling start-up or a well-established brand, your customers are now spending more time online than ever before — scrolling, searching, comparing and deciding what to buy. To get their attention, you need something more than a website or a few posts on social media. You need a holistic digital marketing plan that places your business squarely in front of the right audience at the perfect moment.

Valayam is a 360° creative digital marketing studio based in Perinthalmanna, Kerala. Their core services include branding, SEO, social media marketing, web design & development, performance marketing, and creative content & campaigns.

In the world of digital marketing, tracking website performance is key to optimizing campaigns and improving results. Google Tag Manager (GTM) is a powerful tool that simplifies this process by allowing marketers to manage tracking codes and tags without editing website code directly. Whether you’re a business owner, marketer, or student learning digital marketing, understanding GTM is essential.