In the world of digital marketing, tracking website performance is key to optimizing campaigns and improving results. Google Tag Manager (GTM) is a powerful tool that simplifies this process by allowing marketers to manage tracking codes and tags without editing website code directly. Whether you’re a business owner, marketer, or student learning digital marketing, understanding GTM is essential.

In the digital marketing world, websites are the backbone of online presence. But not all pages on a website serve the same purpose. Two of the most commonly confused pages are the homepage and the landing page. Understanding the difference between these two is crucial for businesses, marketers, and anyone looking to convert visitors into customers effectively.

Choosing the right career path after your 12th grade can be overwhelming especially in today’s fast-changing job market. While traditional degrees still have their place, industries now value practical skills and hands-on experience more than ever. That’s where job-oriented courses come in and Valayam, the best digital marketing institute in Kerala, helps you turn those skills into real career opportunities.