In today’s digital world, businesses must stand out online to reach the right audience. Two of the most effective strategies for this are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). While both aim to improve visibility on search engines like Google, they work in very different ways. SEO focuses on building long-term organic growth, whereas SEM delivers quick results through paid campaigns. Understanding the difference between the two is essential for choosing the right strategy for your business.